Services

FOUNDER & CERTIFYING MASTER TRAINER

John Parr

John Parr (MSc), founder of The Emotional Assertiveness Model, has been a leading figure in the field of emotional intelligence and psychotherapy for over 40 years. His career began in the Royal Navy as an electronics engineer before transitioning into more people-focused roles in the 1970s. Over the years, John has managed a rehabilitation centre for substance abusers, worked as a probation officer, and served as an HR manager in a multinational company. Since 1988, he has run his own consultancy, specialising in management and training solutions for multinational organisations, with a strong focus on stress management, emotional intelligence, and workplace relationships.

In the early 1990s, John identified a need for practical application of emotional intelligence and cantered his master’s degree on the topic of applied emotional intelligence. This led to the creation of The Emotional Assertiveness Model, a unique approach to fostering healthy, respectful, and productive relationships in both personal and professional settings. Today, John certifies professionals to present or coach using his model and continues to train individuals in leading emotionally balanced lives.

John has also held several notable leadership positions in the field of Transactional Analysis, including Past Chair of the UK TA Association, Past President of the European Transactional Analysis Association, and Past Vice-President of the International TA Association. His international experience includes six years in Romania, where he successfully managed his consultancy and helped establish a thriving Transactional Analysis community.

In addition to his work in Emotional Assertiveness®, John is the author of a number of books:

• Fore-Play, Fair-Play & Foul-Play, a book on The Emotional Assertiveness Model (Emotional Assertiveness®)
• What’s Love Got to Do With It? a captivating exploration of how love is vital to survival and well-being.
• Parlez-vous Personality, a book on PCM (Process Communication Model®)

If you would like to work with John and explore The Emotional Assertiveness Model, please contact him using the channels below ⬇️

CERTIFYING MASTER TRAINER

Aida Vardanyan

Aida Vardanyan is an executive coach, transformational coach and a counselling psychologist in transactional analysis and EMDR. Her expertise in executive and organizational coaching focuses on leadership, corporate strategy, change management, organizational and personal transformation, emotional intelligence, effective communication and conflict resolution.

Aida integrates her business, management, coaching and psychotherapeutic knowledge into a cohesive system of personal and organizational development, and believes that understanding psychodynamics of human behaviour and motivation is key to contemporary leadership.

Ms. Vardanyan is a Certifying Master Trainer of Emotional Assertiveness and Certified Trainer of Process Communication Model. She holds Professional Coach ICU certification and is a member of the European Association of Transactional Analysis (EATA) and St. Petersburg Organization of Transactional Analysis (SOTA).

Aida also holds a Master of Business Administration degree as a graduate of TCU Neeley School of Business (2003, USA). Prior to becoming a coach, trainer and counselling psychologist Aida has been a Partner, the Head of Strategy & Change Group and a member of the Executive Committee of Troika Dialog Investment Bank (Russian Federation). She has worked over 15 years as an internal and external consultant on corporate management. As a coach and psychologist, she has worked with Skolkovo Moscow School of Management and organizations and executives in a wide range of industries, both local and international. Her clients include large corporations, small and medium companies and private individuals across the world.

Aida is fluent in Russian and English and open for coaching, training and counselling opportunities worldwide.

If you would like to work with me and explore The Emotional Assertiveness Model please contact via the channels below ⬇️

Master Trainer

Mona Patru

Hi, I’m Mona, Master Trainer of The Emotional Assertiveness Model© (EA) and Certified Trainer in the Process Communication Model© (PCM), based in Bucharest, Romania.

With a background in finance and taxation, and expertise in consultancy and real estate investing, I’ve had the opportunity to work in small businesses, multinational corporations, and as a solopreneur. These roles allowed me to connect with people from all walks of life and gain a deeper understanding of diverse perspectives. In 2020, I decided to take my career in a more meaningful direction by combining my work experience with my passion for human connection – becoming a trainer in psychology-based communication.

I’m deeply passionate about uncovering the complexities of human nature and sharing these insights with others to help build stronger, more authentic relationships that foster personal and professional growth.

I firmly believe that success – whether in life or work – largely depends on how well we communicate. The ability to express ourselves assertively, convey messages clearly, and nurture long-lasting relationships is at the heart of meaningful progress.

One of the key tools I focus on in my training is Emotional Assertiveness. This approach empowers participants to better manage stress, boost productivity, and create more balanced, fulfilling lives. It’s not just about understanding emotions – it’s about learning how to connect with them, enhance self-awareness, and improve self-management. At the same time, it helps people understand others’ emotions more deeply, paving the way for stronger connections and healthier relationships.

Having personally experienced the transformative power of assertiveness and seen its positive impact on my training participants, I’m excited to share these practical techniques that help us harness our emotions, navigate challenges with confidence, and find solutions that work for everyone involved.

I deliver both on-line and off-line trainings, in Romanian and English, and I am eager to connect and collaborate with individuals and teams worldwide.

If you would like to work with me and explore The Emotional Assertiveness Model, or become a Certified Emotional Assertiveness Trainer, you can contact me via the channels below ⬇️

CERTIFIED TRAINER

Magda Tabac

I am a Certified Trainer in Emotional Assertiveness® (EA), Process Communication Model® (PCM) and a NeuroMindfulness © Master Practitioner. Previous to this, I have gained over twelve years of experience in multinational organisations in Brazil, Romania, the UK and Germany.

In 2017, after experiencing burnout and long periods of chronic stress, I have decided to re-start my career and turn to subjects that have always interested me and are closer to my heart: training, psychology and neuroscience. This is why I have started my journey and mission as a trainer, to empower people to enhance their lives through increased self-awareness, better communication and improved stress management.

I now live in Munich, Germany and I am open for worldwide collaborations. I can deliver training sessions in English and Romanian.

Emotional Assertiveness has opened up a door to a more authentic relationship with myself. A more honest and more constructive one. I have learnt the ways in which I was not expressing authentically and assertively my emotions and how I was inviting others in drama. Plus, it helped me understand the cost of all of that and the negative impact it had on my productivity, work and personal relationships, my well-being.

The model is so simple and yet so powerful. It’s like a logical scheme into recognising my authentic emotions and what needs they are communicating to me and how to assertively and in a win/win manner communicate them to my peers for a workable compromise, that will strengthen our relationship.

The Aha! moments and transformation I’ve seen in my participants from the first sessions I delivered give me the motivation to bring this Model close to as many people as possible, all around the world.

I will be honoured to accompany you in your journey towards your real self, towards your authentic emotions, better relationships and increased well-being. At work or at home.

If you would like to work with me and explore The Emotional Assertiveness Model you can contact me via the channels below ⬇️

CERTIFIED TRAINER

Deanie Nicholls

I have 36 years experience in Education in Australia and have been a leader in my field for over 16 years. I have worked with John Parr and members of TEAM Emotion around the word, for many years and have built my own capacity as well as supported others, both adults and students, to build theirs. This program not only supports adult emotional intelligence and growth in understanding their emotions, but also in their leadership skills and interpersonal relationships to be successful in their careers. I have worked with team members to introduce this pedagogy to children and as a result have seen children with dysregulation learn to understand their emotions and learn to regulate them, enabling them to successfully engage in learning and social situations. I have seen the pedagogy work on so many levels and look forward to continuing to share this knowledge around the world.

Qualifications

• Bachelor of Education
• Certified Trainer of Emotional Assertiveness
• Coach of Understanding Trauma

If you would like to work with me and explore The Emotional Assertiveness Model please contact me via the channels below ⬇️

CERTIFIED TRAINER

Andreea Rotaru

Facilitator and Coach, sparking curiosity and action for clients looking to build self-confidence and healthy relationships at work and at home. My clients’ favourite topics are Emotional Assertiveness, Leadership, Stress Management, Communication and Team Building.

Senior Trainer and Coach with international certifications including: Process Communication Model, Dale Carnegie Certified Trainer, Emotional Assertiveness, Perceptual Development, Erickson Coaching. This mix of tools enables me to create holistic learning journeys that address the mental, emotional, physical and spiritual pillars, thus increasing the effectiveness of the development programs.

I believe that any struggle gifts us with Endless Possibilities to wonder and grow together with others. If we are willing to, we can ASK our way back to a child-like curiosity that doesn’t cringe at hearing “Impossible!”

If you would like to work with me and explore The Emotional Assertiveness Model you can contact me via the channels below ⬇️

CERTIFIED TRAINER

Sinziana Ionescu

Hello, I’m Sinziana. I am Certified Trainer in Emotional Assertiveness® and a Professional Life Coach based in Rotterdam, The Netherlands.

Originally from Romania, I relocated to The Netherlands in 2012 to pursue my studies. After several years as a project manager in the pharmaceutical industry, I transitioned to the mental health field in 2020.

My coaching approach blends various therapeutic methods to guide individuals on their self-development journey, helping them reclaim their authenticity and break free from stress and overwhelm.

Emotional Assertiveness® has profoundly transformed how I relate to emotions like sadness, anger, and fear. By understanding and integrating this model into my personal life, I’ve been able to bring its benefits into my 1-on-1 coaching sessions.

Here’s what my clients have had to say:

“Anger was a tricky emotion for me as it was strongly tied to fear and shutdown, due to the environment I grew up in. Now, I have a completely different perspective of it and can recognize the positive function of anger and how we can use it to set our boundaries in a healthy way.”

“This course exceeded my expectations. I loved learning about the different types of anger and the function of healthy anger. Anger was a tricky emotion for me as it was strongly tied to fear and shutdown for me, because of the environment I grew up in. Now I have a completely different perspective of it and can recognise the positive function of anger and how we can use it to set our boundaries in a healthy way.” – Alexandra Keuning

“I took an emotional awareness training course taught by Sinziana, and I found her to be insightful, patient, and encouraging. She created a space where I felt safe to share and be vulnerable, which was crucial for gaining insights about myself. The combination of theory and practical exercises worked well. This course gave me food for thought and a framework to approach strong emotions such as anger. This type of training should be given in schools to ensure everyone develops a stronger awareness of their emotions and how to deal with them constructively. And you’re in good hands with Sinziana!” – Laurence Ogé

If you would like to work with me and explore The Emotional Assertiveness Model you can contact me via the channels below ⬇️

Certified Trainer

Bianca Stefan

How much of your life can you compress into a paragraph? Hi, I’m Bianca and I’m a failure enthusiast.

I am a life coach and trainer, mother of cats, a person who makes mistakes, a beginner in snowboarding and an expert in movie quotes. I believe in the return to authenticity and I think that’s the recipe for happiness. I know how it feels when you make mistakes. I know how to get up and succeed. I
know how complicated life can be and I also know how we complicate it ourselves.

I am self-made in the IT field, a domain in which I have been active for 10 years. Because I know how hard it is to be an adult and it took me quite a while to discover what I can do to make myself happy, I want to share with you some techniques and exercises that helped me discover what I am good at.

If you have ever wondered what emotions are and what the heck we do with them, book a spot in my training sessions and let’s go through a part of the journey towards self-discovery together!

Certified Trainer

Corinne McDevitt

Corinne is a PCM business trainer & business expert.

She has extensive experience in marketing, sales and tourism.

Corinne’s expertise includes leadership training, workplace transformation, public speaking, group workshops, eLearning and digital learning solutions across global and local organisations.

Corinne speaks English & Japanese.

CERTIFIED TRAINER

Alexandra Sava

My work is my life journey. Over the last 20 years, I have accumulated hands on experience in management, communication and leadership, training and coaching, personal and team leadership and development.

Each stage in my diverse professional journey brought new and complex insights, skills, and experience. These in turn bring relevance to the training and coaching programs, and the agility to see and understand people, situations and needs from different points of view.

As a trainer, I have always been searching for practical tools: complex yet clear and simple to use. I discovered PCM in 2006 and I became the first certified trainer in Romania. Over the years, participants have evaluated PCM as the most useful communication tool for improving personal and professional relationships and work performance.

At present, I work as trainer, consultant and coach in the fields of communication, leadership, team development and personal transformation.

CERTIFIED TRAINER

Martinne Heckscher

Martinne is a certified EAI trainer.  She is driven to improve communication – especially in stressful situations – as it impacts teams and organisations negatively

She has a background in sales and project leadership in large multinationals such as IBM and Accenture.  Since 2016, she has run her own company working as an independent consultant in Denmark.   Emotional Assertiveness is a key ingredient for leading critical and complex projects whether it is negotiation or making critical in the moment decisions.  Her coaching spans contract management, commercial implications and communication for better outcomes for the individual and the organisation she supports.

CERTIFIED TRAINER​

Ludmila Fateeva

Ludmila is a PCM trainer, coach, a TA psychotherapist and she has extensive experience in the IT industry.

Ludmila speaks Russian & German.

CERTIFIED TRAINER

Sergey Shushanov

Sergey is a PCM business trainer, movie director and producer.

Sergey speaks Russian & English

CERTIFIED TRAINER​

Anna Airiyan

Anna is a PCM business trainer, TA psychotherapist, advisor in personal branding and style. She has extensive experience in marketing.

Anna speaks Russian & English.

CERTIFIED TRAINER​

Dana Grigoras

Dana is an experienced business trainer.

She has extensive experience as a Manager of Business in international companies.

She speaks Romanian and English.

CERTIFIED TRAINER​

Victor Pashchenko

Victor is an experienced business trainer and marketing expert.

Previously Victor was a Marketing Director of an international media holding. Victor is a PCM certified trainer.

Victor speaks Russian and English.

Certified Trainer

Timur Sokolov

Timur is an experienced business trainer.

He specialises in Team Performance and in strategic aspects of Management. Timur is a PCM certified trainer.

Timur speaks Russian and English.

Master Trainer

Cristian Graunte

With over 20 years of experience in developing digital products for businesses – from start ups to large corporations – I now focus on what makes teams truly work: clear communication, healthy relationships, and aligned performance.

As a Master Trainer in The Emotional Assertiveness Model® developed by John Parr, I’m on a mission to share this model to people that want to connect and find their flow in understanding and using their emotions.

Your Emotions = Your Power.

As the Founder and Master Trainer of Heroic.Team, I’m on a mission to provide education and practical tools that empower Leaders, Teams, and the Next Generation to grow with purpose and clarity. 

Let’s build teams that are not only productive, but also emotionally intelligent and future-ready.

Certified Trainer

Adelyn Dudak

Hello! I’m Adelyn, Certified Emotional Assertiveness™ (EA) Trainer, based in Lași, Romania.                                                           

I come from the fast-paced world of corporate sales, where I learned the language of results, leadership, and resilience. But my heart has always belonged to something deeper – understanding people, holding space for growth, and creating meaningful change. That’s why I chose to step beyond the boardroom and into the field of youth work, where I’ve spent years leading Erasmus+ projects, building bridges between cultures, and helping young people find their voice.

As a certified hypnotherapist, my work is rooted in the belief that what we see on the surface is only part of the story. I’m endlessly curious about the subconscious – the quiet patterns that shape how we live, love, and lead. My journey began young, driven by a need to understand myself and the world around me. Today, I use that understanding to guide others – through training, leadership, and honest human connection.

At the core of it all is a simple truth I live by: we grow when we feel safe, seen, and supported. That’s the space I create—in every project, every conversation, every room I enter.

I speak: English, Russian.

Certified Trainer

Anca Cimpanu

Hi, I’m Anca Cîmpanu (Ami), Certified Trainer in The Emotional Assertiveness Model © ️ (EA). I believe that understanding yourself — really meeting your emotions, boundaries, and needs — changes everything.

My background includes arts, philosophy and integrative therapy. I’m also the founder of Muse Elixirs, a Romanian brand of handcrafted, cold-pressed, seed and plant extracts created to support emotional and physical balance.

At the heart of my practice is a deep respect for individual rhythm and self-discovery. I create safe, non-judgmental spaces where clients can meet themselves with honesty, curiosity, and compassion. My work integrates applied emotional intelligence, somatic awareness, and conscious communication.

Whether in master classes or group training, my goal is to empower people to step into their authenticity, navigate life with more ease, and build relationships rooted in mutual respect and emotional integrity.

Certified Trainer

Munalin Vieru

Hello! I’m Munalin, Certified Emotional Assertiveness™ (EA) Trainer, based in Lași, Romania.

I grew up with a kind of emotional radar — always scanning the room, trying to stay safe by sensing what others felt before they even spoke. Later, I studied nonverbal communication and micro-expressions, fascinated by everything we say without words.

But my biggest training ground was the kitchen. For over a decade, I worked as a Chef in some of the top restaurants in my city — leading teams through pressure, perfectionism, short deadlines, and intense emotions. I saw how quickly anger, exhaustion, and ego can take over when emotions are left unspoken.

Through Emotional Assertiveness, I learned to turn that chaos into clarity. Not by avoiding emotion, but by facing it, understanding it, and expressing it with courage.

Today, I help others do the same — creating spaces where people can reconnect with what they feel, find their voice, and build real, resilient relationships.